The PGA TOUR’s Championship Management portfolio consists of 6 tournaments and continues to grow and change. This year it included Olympic Golf.
Each tournament is in a different location and having unique audiences creates challenges from one to the other.
Speaking to that audience in a graphical sense becomes my job.
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- COGNIZANT CLASSIC -
Instagram: @cognizantclassic
West Palm, South Florida
Previous winners celebration graphic
Bear Trap
On a stretch of some of the toughest holes on the PGA Tour Schedule, there needed to be some content to highlight the drama that would ensue during the tournament week and how it would be a draw for fans.
Tournament Week
Misc. graphics that celebrate moments during the tournament
Leaderboard carousel.
Player Swings
A fun collaboration with a few photographers and other creatives ideas
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- The PLAYERS -
Instagram: @theplayers
Ponte Vedra Beach, FL (Jacksonville)
Player profiles each with their own feel, the aura of that player and uniqueness of their style. The Gold reserved for the former Champions.
Anniversaries of past winners
Celebrating the winners who came before and the historic moments that brought them to victory.
The 17th Hole.
Tournament Week
The top players THEN & NOW.
Misc. pre-tournament, tournament, and post-tournament week graphics.
Hearing form the mouths of the athletes.
Championship SUNDAY
Winner’s Gallery
Well wishes for the Champ headed into each Major.
Team qualifiers for their countries
Misc. graphics leading up to tournament week.
TOURNAMENT WEEK
Medalists
Player profiles and season stats to highlight the field.
Misc. graphics leading up to the tournament and during tournament week.
Tournament Week
Tee Times
Champion.
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- TOUR Championship -
Instagram: @tourchampionship
Atlanta, GA
Player Profiles
Highlighting a few big named players who were on the outside looking in.
Tournament Week
Tee Times
Unique graphics for milestones or big moments.
Champion.
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- Presidents Cup & International Team -
Instagram: @presidentscup
Montreal, QC, CAN
Captain’s Assistants
Announcements for both USA Team & International Team
Player Rankings headed in to the selections.
Team Qualifiers
First was the Top 6, then the Captain’s Picks, and finally the whole team assembled.
Tee Times
Score graphics
Daily score recap
Misc. graphics throughout the week of specific moments to highlight.
Champions.
- International Team -
Instagram: @presidentscupintlteam
Captain’s Assistants
Who would be supporting the International Team.
Player Qualifiers
Named to the International Team at each stage of the announcement
Tee Time templates
Score graphic templates
