2019.20 Campaign Design
+ Playoffs (Scroll to the bottom)
Gameday Templates
Creating effective templates that are functional, easily adjustable for 82 games (home, away, third jersey, and theme nights) formatted for different platforms — Instagram (1x1 or 4x5), Instagram Story (9x16), Twitter (16x9 or 1x1), Facebook (16x9 or 1x1), and WEB (16x9) — on brand, and still looks good.
(Click any image to see original post)
GAMEDAY GRAPHICS
Instagram Gameday graphic (Third Jersey Night)
Instagram Gameday Graphic (Away Game)
In-Game Graphics
IG Mural
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Milestones
Transactions
NHL All-Star 2020
Creative Day Player GIFs
Partnership Marketing Social Activations
THEME NIGHTS
Random Season Creative
Penguins Passport Promotion
A prize pack including a trip to Western Canada, our Video Producer collaborated on a teaser video with 3 posters incorporated into the city of Pittsburgh at a very large scale. while someone was observing them
Misc. Video
2019.20 Season Stats Wrap-up
(Click to see full Instagram swipe)
2020 Stanley Cup Playoffs
Turning the Regular Season graphics all ‘Pittsburgh Gold’ to give the playoffs a special punch.
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Matchup Graphic. Used to announce our opponent when headed into the Qualifying Round.
Gameday Graphics
All 9x16 size by they were all created in other ratios for other platforms as well. This was live graphic/template creation.
Various Graphics & Animations
Thank You Fans!
CREDITS:
Creative/Art Direction: Darryl Hill, Dave Scheponik, Ken Kiriakopoulos
Photography: Pittsburgh Penguins Photographers, Getty Images, Jonathan Kabana, Sydney Blackman, Ken Kiriakopoulos, Andi Perelman, Evan Schall
Video/Footage: Jon Otte, Andrew MacIntyre, Ken Kiriakopoulous, PensTV